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Websites come in many forms and sizes. And in the online world, a "one-size-fits-all" strategy isn't going to cut it. Of course, the standard suggestions for mobile optimisation, on-page optimisation, and technical SEO will apply to all websites. However, aside from those essential features, each website has its own conversion goals and KPIs. The SEO technique will differ depending on whether you have online store, a physical store, or an online portfolio.