Before you build a website or even write a blog post you need to do your "keyword research". This means finding keyword phrases that are relevant to your website or blog and then building content around that keyword phrase. The use of good keywords are the basis and foundation of success with SEO. So how do you find the best keywords for your website? Read on and I'll share some tips and tools with you.
A keyword is basically what people enter into Google to do a search and find the information they are looking for.
See this screenshot on a term I used.
My keyword search "healthy dog treats recipe" and here are some of the top websites that came up with that search. That's what your goal is - to be found on page one of Google for the keywords you are using on your website and post.
These are the results of the top ranking sites for that particular search in Google. If I purchase something from that page or click an ad, that website owner will make a commission as a result. This is making money with Affiliate Marketing. By doing your SEO keyword research you will come up with a list of relevant keywords for your niche and if you do it right get your page ranking high on Google too.
There are millions of keywords in every niche, that can be sourced and lead you to becoming an online marketer and making money. If you write your post around your relevant keywords that are strategically placed in the article, that will help you get found on Google.
For example if you wrote 100 posts with 100 target keywords that equals 100 potential Google rankings! That will bring traffic to your website and that equals sales.
I use this handy keyword tool for up 30 free keyword searches.
Google and other search engines exist because of content that people are looking for and if you can deliver quality content that targets low competition keywords, your rankings will increase and so will your sales.
Using Jaaxy keyword tool I did these searches and I'm using a dog supplies website as an example.
'Best training methods for dogs'
As you can see the tool gives me suggestions for keywords and I can drill down and use the brainstorm tab as well to get my low competitive keywords. Also if you see the green 'great' notice that means it's a good term to use.
Here I drilled down further with the term 'house training methods dogs' (Second result from my first search above) which gave me even more niche examples. Now I just need to incorporate these keywords that I decide on for my niche and use them through my post. Word of warning though, make sure it grammatically reads right and fits the post. I also put the description of any photos using my unique keywords which helps bring your content up in 'images' if people are searching Google for images.
As you can see there are several columns of "keyword data". These are all very important when it comes to choosing keywords that are going to be useful to you.
Keyword. This is the search phrase that the data to the right of it is representing. Avg. This is the overall monthly traffic this search term gets, globally. Traffic. This is the estimated amount of traffic you will get if you rank on the first page of Google under this term. QSR. Known as Quoted Search Results, this is the exact number of results in Google that you are competing with under this search phrase. In other words, this is how much competition you have. KQI (Keyword Quality Indicator)
Here are some tips using Jaaxy
Tip#1: More than 30 monthly searches. You want your far left "Avg" column to ideally be greater than 30. Sometimes it is OK to go with a search volume less than this, but over 30 searches per month is ideal.
Tip #2: Less than 100 QSR (Competition). You want to keep your competition below 100 pages in Google, the lower the better though obviously. You will likely come across many terms with less than 100 QSR when doing your research, and that is even better! As your website grows and gets more hits under 200 is ok.
Tip #3: The keyword have to grammatically make sense, if it doesn't find another keyword.
An example of this is "best tips feed dog" which doesn't make grammatical sense (it is missing the "to a"). In this case back to the drawing board and find another keyword.
Once you start writing content for your website you will want to be consistent and efficient. I blog every day on Sydney Chic and it has paid off enormously for me. Google wants to see new content on your site that is written professionally and gives helpful information to the reader. Once Google, Bing and Yahoo establish that your website has authority this will lead to traffic and revenue opportunity. That's what we call good SEO (Search Engine Optimisation).
Here is what you need when choosing the right keyword
Relevant to your niche
Over 30 avg searches
Less than 100 QSR/Competition
Makes grammatical sense
When writing a blog post take this is the criteria as a minimum
Writing your blog post
The keyword should be located somewhere within the title of your posts. The title should make sense not just be the keyword phrase.
Your keyword needs to be in your first or second paragraph of your post.
Break your post up with headlines.
Don't keyword stuff your post. In other words just an informative article don't keep putting your keyword through the whole article because you think you will rank higher, that's not the case. Remember, we are using non competitive keywords.
When creating a post add lots of good images, people get bored with just text. You want to keep your reader on your site for as long as you can, and hopefully eventually lead to a sale. I have an account with Adobe where I purchase images but you can download free images from www.pixabay.com - I also take a lot of my own with my Canon camera.