Instagram For Restaurants

Photo: My instagram of Hugos Manly

I love instagram and it’s the social media platform I use the most. Unfortunately I couldn't get the name SydneyChic so I had to add blog to the end of it. It’s getting harder and harder to discover names for your social media so you need to give it some thought because one you have a following it’s not good to be changing it.

You can only post photos on your phone or tablet not your PC, however you can follow and like from your computer. Instagram is about great photos and good hashtags as a lot of people search photos by hashtagging. TIP: if you have notes on your phone, write your bio in your notes because you can actually put in hard returns (have a look at my bio on my instagram) then you can copy and paste it into your profile when you edit it.

Again, use your profile to sell yourself so be creative. I also use the LOCATION of where I have been in my photos as much as I can and I actually tag the photo if I’ve posted something about a brand or Sydney.

Photo: My instagram with Maille special gourmet truffle mustard


  • Post once or twice a day only

  • Make your photos interesting. You can download lots of photo editing apps to play with. I love “Studio” and "Square Read"

  • Use hashtags carefully, not too many or it looks really spammy

  • Follow people that interest you especially foodie lovers and bloggers

  • Block spammers and any of those “Follow Me” accounts

  • Comment on other people’s photos

  • If someone says something nice give them a thank you or thumbs up!

  • Like other people’s photos

  • Credit bloggers or clients with photos of your restaurant if you have regrammed them

  • Get into conversations

  • Try and develop a theme i.e. 1st post entree, 2nd post main, 3rd post dessert, 4th post wine etc then keep to that pattern


  • Buy followers

  • Make negative comments

  • Use photos that you don’t own. Unless you are reposting and credit the owner.

  • Get into arguments